What Is Digital Marketing? Examples, Types, and FAQ 2024
PPC allows businesses to reach potential customers quickly and control their advertising spend. For example, a B2B company that wants to reach chief marketing officers will have more success on LinkedIn than TikTok. However, email marketing can be effective for most marketing goals and businesses and should be part of an integrated marketing campaign. Digital marketing should be one of the primary focuses of almost any business’s overall marketing strategy.
How has digital marketing evolved?
You have complete control over how much you spend, which isn’t the case when buying a billboard. This proactive approach will not only help improve your strategy but also help your business get ahead of competitors that don’t take the time to analyze their tactics. Once you determine your goals and preferred digital marketing tactics, you can set your budget. With these strategies, your company can accomplish a range of goals, from generating website traffic and brand awareness to increasing lead generation and purchases.
As a millennial marketer, I can tell you quite a bit about the internet — we practically grew up together. This site content may not be copied, reproduced, or redistributed without the prior written permission of the American Marketing Association or its affiliates. Check out our list of email marketing examples to get a better idea of the topic.
For instance, you can see if your keyword targeting strategy works well by analyzing your website traffic and website conversion rates. This analysis can help you uncover other areas for improvement, too, like your site’s design and usability, as well as content quality. For example, if you launch a PPC campaign and update your targeting to exclude mobile devices, you may notice a sudden drop in conversions. You can undo your targeting update and get your campaign back to optimal performance.
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I feel that digital marketing creates so many more of those opportunities by allowing you to reach prospective buyers through a wide variety of channels. In any case, having access to all of this data in the same place through platforms like HubSpot analytics can be a godsend. You‘ll still want to conduct keyword research even if you don’t have a full-time SEO strategist. Try creating a list of high-performing keywords related to your products or services, and consider long-tail variations for added opportunities. Additionally, if sales are your goal, you might test out PPC campaigns to drive traffic through paid ads.
Main KPIs: Email open rate, campaign click-through rate, lead-generation (conversion) rate
Furthermore, online marketing also makes it easier for brands to re-engage previous consumers, which improves their chances of making a sale again and deepening customer loyalty. Analytics make it easier for brands to target specific kinds of ads to particular consumer groups. For example, a marketer may create different email campaigns for various target audiences, which can be sent out in email blasts to specific consumers using their demographic information. Understanding its types, benefits, and best practices can help businesses effectively reach their target audiences and achieve their marketing goals.
Tracking and analyzing the results of your digital marketing strategy will help you identify where you’re having the most success. You can use this information to optimize your efforts, decrease the cost of new customer acquisition, and make sure you’re putting your money where it matters. Explore the different types of digital marketing, why it’s important, and real-life examples.
When a shopper responds to the email, the brand’s AI chatbot responds with relevant information, links, and discounts to drive sales. Test out a few different content formats to see what your audience responds to best and incorporate your best-performing content types into your strategy. Maybe you launched a collection of artist-designed mugs for your home goods business? A few months after get more info the first project, you then collaborated with a different artist on a new mug design. You can remarket to the people who purchased your first artist-designed mug, knowing they already have an interest in this type of product. Shoppers who type that keyword into Google will see the brand’s ad as their top result—and, with the top ad receiving 2% of all clicks, there’s a good chance consumers will click through.
One of the key objectives of modern digital marketing is to raise brand awareness, the extent to which customers and the public are familiar with and recognize a particular brand. Companies often use their own website as the centerpiece of their digital marketing activities. The most effective websites represent the brand and its products and services in a clear and memorable way. A digital marketing strategy likely needs both paid and free aspects to truly be effective. This is where dedicated marketing analytics platforms, like HubSpot, come in handy. Whatever the case, it's easiest to shape a digital marketing strategy after you‘ve determined your company’s biggest goals.
Build an email list and use targeted email campaigns to nurture leads, promote offers, and foster customer loyalty. Identify the social media platforms where your audience is most active and create engaging content tailored to each platform. This knowledge enables you to create personalized and targeted marketing messages that resonate with your audience, leading to higher engagement, conversions, and customer loyalty. The Wix website builder offers a complete solution from enterprise-grade infrastructure and business features to advanced SEO and marketing tools–enabling anyone to create and grow online. To do this, you’ll need to take into account how users navigate your site, which actions they take, and what guides them toward—or prevents them from—achieving your goals.